Loans For Cars :: News
SHARE

Share this news item!

AMP's Transition Showcases Adviser-Centric Rebranding Strategy

AMP's Transition Showcases Adviser-Centric Rebranding Strategy

AMP's Transition Showcases Adviser-Centric Rebranding Strategy?w=400

The information on this website is general in nature and does not take into account your objectives, financial situation, or needs. Consider seeking personal advice from a licensed adviser before acting on any information.

AMP is undergoing a significant transformation, with a forthcoming rebrand of AMP Advice and AMP Financial Planning.
Spearheaded by Matt Lawler, now CEO of what is tentatively called NewCo, this transition includes working closely with advisers to ensure their voices are essential in shaping the future of the brand.
"This process is set to be particularly democratic," said Lawler, highlighting the collaborative approach.

The rebranding, slated for announcement in the first quarter of next year, coincides with AMP's $10.2 million transaction of its licensee arm to Entireti-one of the pivotal moves stemming from the agreement. Lawler indicated that although 'NewCo' is a working title, the new brand must differentiate itself as AMP's identity shifts.

This transition encompasses more than a name change. In addition to AMP Financial Planning, NewCo will house Charter Financial Planning, Hillross, and Jigsaw-expanding the company’s network within the financial landscape. Besides, AMP's strategic sale aligns with its broader vision to enhance intra-fund advice capabilities for super fund members while retaining a core team of salaried planners.

The change follows AMP's sale of minority stakes in 16 advisory practices to AZ NGA for $82.5 million, as reported in _Professional Planner_. However, recorded separation and transition costs have arisen to a $36 million accounting loss, $6 million more than initially projected, significantly impacting the firm's 2024 financial results expected in February.

As part of its strategy, AMP plans to gradually reduce its 30% equity in NewCo by selling shares to advisers and management. AMP's CEO, Alexis George remarked, "We've been clear about offering the first 10 percent to advisers," indicating that engagement with the adviser community is not only pivotal but prioritized. "The sustainability of the entity will dictate this allocation," she added, demonstrating a clear focus on long-term stability.

A major aim during this transition is to minimize disruptions for advisers as the transfer to Entireti unfolds. George emphasized the importance of "making it easy for the advisers because they don’t want to be distracted from their real jobs," underscoring the effort to maintain seamless services.

The foundation of this advisor-centric approach involves active adviser participation throughout the eventful journey. "We’ve conducted several roundtables, thoroughly explored all options, and sought adviser input on their expectations," Lawler noted, emphasizing the consultative nature of the process.

This extensive collaboration between AMP and Entireti has showcased efficient teamwork and expedited operational progress, as evidenced by the quick turnaround from announcement to near completion. George paid tribute to this efficiency, saying, "Delivering before year’s end was pivotal; it reflects our commitment to partnership while working toward mutual success."

Adding to this sentiment, Lawler remarked, "Announcing on August 8 and now nearing completion speaks volumes about the collective effort. We’ve not only set a defined path forward but also crafted a clear vision for everyone involved."

Entireti's confirmed leadership team will feature Neil Younger at the helm as group CEO and managing director, along with Glen Castensen as COO and CFO, Daniela Mascarello heading Group Risk, Matt Brown leading Fortnum and Personal Financial Services, and Lawler operating NewCo. Their united leadership promises to steer this freshly minted entity into a prosperous future.

Published:Tuesday, 3rd Dec 2024
Author: Paige Estritori

Please Note: We do not endorse any specific products or companies. Some content is sourced from third parties, including press releases, and may not be independently verified for accuracy or completeness.

Share this news item:

Finance News

Record EV Sales in Australia as Fuel Prices Soar
Record EV Sales in Australia as Fuel Prices Soar
18 Apr 2026: Paige Estritori
In March 2026, electric vehicles (EVs) achieved a record 17.9% market share in Australia, nearly one in five new cars sold being electric. This significant uptick is largely attributed to escalating fuel prices and growing concerns over fuel security. The ongoing conflict in the Middle East has disrupted fuel supplies, leading to higher petrol costs and prompting consumers to consider more sustainable and cost-effective alternatives. - read more
New Government Initiative Offers Discounted Financing for Volkswagen Group EVs
New Government Initiative Offers Discounted Financing for Volkswagen Group EVs
18 Apr 2026: Paige Estritori
The Australian government's Clean Energy Finance Corporation (CEFC) has announced a partnership with Volkswagen Group to offer discounted financing for electric vehicles (EVs). This initiative provides up to a 1% reduction in standard loan rates for eligible EVs priced below the Luxury Car Tax threshold of $91,387. The program encompasses brands such as Audi, Skoda, Cupra, and Volkswagen, aiming to make EV ownership more accessible to a broader range of consumers. - read more
China Overtakes Japan as Australia's Top Vehicle Import Source
China Overtakes Japan as Australia's Top Vehicle Import Source
10 Apr 2026: Paige Estritori
February 2026 witnessed a significant shift in Australia's automotive import landscape, with China surpassing Japan as the largest source of new vehicles. This marks the first time in 28 years that Japan has been dethroned from the top spot. - read more
Rising Fuel Prices Accelerate Australia's Shift to Electric Vehicles
Rising Fuel Prices Accelerate Australia's Shift to Electric Vehicles
10 Apr 2026: Paige Estritori
As fuel prices in Australia continue to climb, reaching up to $2.50 per litre for unleaded petrol and surpassing $3 per litre for diesel, a growing number of consumers are turning to electric vehicles (EVs) as a cost-effective alternative. - read more
ASIC Calls for Improved Standards in Car Finance Lending
ASIC Calls for Improved Standards in Car Finance Lending
02 Apr 2026: Paige Estritori
The Australian Securities and Investments Commission (ASIC) has conducted a comprehensive review of the motor vehicle finance sector, uncovering significant concerns regarding lending practices. This examination has highlighted issues such as exorbitant establishment fees and a troubling rate of early loan defaults, raising questions about the adequacy of current lending standards. - read more
Australia's Car Buying Experience Transformed by Digital Finance
Australia's Car Buying Experience Transformed by Digital Finance
02 Apr 2026: Paige Estritori
Australia's automotive market is undergoing a significant transformation, driven by the rapid adoption of digital finance solutions. As consumers increasingly turn to online platforms for their financial needs, the car buying process is becoming faster, more transparent, and user-friendly. - read more
Decline in Australia's Used Car Market: Sales and Listings Down
Decline in Australia's Used Car Market: Sales and Listings Down
02 Apr 2026: Paige Estritori
The Australian used car market has shown signs of cooling, with both sales and listings experiencing a decline towards the end of 2025. This trend reflects a shift in consumer behavior and market dynamics after a prolonged period of heightened activity. - read more


Car Loans Articles

Self-Employed? Here's How You Can Qualify for a Car Loan in Australia
Self-Employed? Here's How You Can Qualify for a Car Loan in Australia
Stepping into the world of self-employment can be a profoundly liberating experience, offering greater flexibility and the potential for financial independence. However, when it comes to securing finance for substantial purchases like a vehicle, self-employed individuals may face unique hurdles. Traditional lenders often favor those with a stable employment history and regular income statements, which can put the self-employed at a disadvantage. - read more
Loans for Cars: Getting an Even Better Deal
Loans for Cars: Getting an Even Better Deal
If you're in the market for a new car, you're probably wondering what you need to do to get the best car loan. It's no secret that the car dealership will try to sell you a loan, but you don't have to take their offer! In fact, you can get a much better loan if you know what you're doing. - read more
Leveraging Trade-In Values and Loans for an Australian Car Upgrade
Leveraging Trade-In Values and Loans for an Australian Car Upgrade
For many Australians, a car is more than just a means of transportation; it's a symbol of freedom, a tool for exploration, and often, a reflection of personal style. With the auto market continually evolving, staying abreast of current trends is key for car buyers looking to upgrade. New models with advanced technology, improved fuel efficiency, and enhanced safety features enter the market each year, making the prospect of upgrading increasingly appealing. - read more
The Pros and Cons of Refinancing Your Car Loan
The Pros and Cons of Refinancing Your Car Loan
Car loan refinancing involves taking out a new loan to pay off an existing car loan. This can be done with the same lender or a different one. The primary goal is often to secure better interest rates, alter the loan term, or reduce monthly payments. - read more
Five Common Mistakes First-Time Car Buyers Make and How to Avoid Them
Five Common Mistakes First-Time Car Buyers Make and How to Avoid Them
Buying your first car is an exciting milestone that can offer a sense of independence and freedom. Whether you're envisioning weekend getaways or a smoother daily commute, the joy of car ownership holds a special thrill. However, alongside this excitement, it is crucial to approach this journey with awareness and preparation to ensure you make a smart financial decision. - read more
How to Find Budget-Friendly Car Insurance for Your New Vehicle
How to Find Budget-Friendly Car Insurance for Your New Vehicle
Buying a new vehicle is an exciting experience, but finding budget-friendly car insurance can often feel overwhelming. Understanding how to navigate the landscape of car insurance is crucial to ensuring you get the best deal possible. - read more
10 Common Mistakes Australians Make When Financing Their Car
10 Common Mistakes Australians Make When Financing Their Car
Car financing has become increasingly popular among Australians for a variety of reasons. For many, it offers the opportunity to own a vehicle without having to pay the entire purchase price upfront. - read more


Start Here !
life insurance
Apply now for your free Insurance assessment and price comparisons!

Life Cover Amount:
Your Postcode:
All quotes are provided free and without obligation. We respect your privacy.
Need A Car Loan Right Now?
Compare car loan rates & options from participating car finance brokers and lenders in our national referral panel to help you find competitive finance solutions. Fast and free... our initial eligibility assessment does not access your credit file!

 START HERE.

Loan Amount:
Postcode:

All quotes are provided obligation-free by a participating broker from our national referral partner network. We respect your Privacy.

Compare car loan rates & options from participating car finance brokers and lenders in our national referral panel to help you find competitive finance solutions. Fast and free... our initial eligibility assessment does not access your credit file!

Knowledgebase
Capital Gain:
The profit realized from the sale of a capital asset, such as stock or real estate, where the sale price exceeds the purchase price.